- Client
- Pressline
- Industry
- Publishing
- Stack
Portfolio
Subscriber platform for a national daily
Metered paywall, apps and a newsroom CMS that doubled paid conversion without slowing editors.
The challenge
A newsroom needed speed in the CMS and a paywall that did not train users to wait for the free article.
The approach
Editorial workflow redesign, metered + bundled plans, and reader analytics for the commercial team.
The result
2.1× paid conversion in two quarters. Editors kept their pace.